Building Lasting Relationships
Jan 12th 2012cwinsonlineTaking ACTion
Today is Thursday January 12, 2012

Thought For The Day
“You have to do your own growing no matter how tall your grandfather was.”
-Abraham Lincoln
I Have Been Thinking
What is the ultimate result you are after? What is your purpose or goal for networking in the first place? Is it your intention to get a buyer once and always be looking for a new buyer? In some industries like real estate as an example, you may only sell to one person for a lifetime. An auto salesman may sell to he same customer even a few times, but by in large when we are talking about industries that depend on networking to grow, the purpose is to build lasting relationships so that people will buy from you many times over.
Quality Comes Before Quantity
Give away quality. If you are giving away an eBook or product to get people to opt-in to your site, make sure it is a quality product. If you give away something that has no value, then the impression you give is – no or little value. If a person gets more than expected and especially free, they are more likely to want to find out more. Isn’t that how you feel when you download something from the Internet?
Don’t promise things you cannot deliver. Hyped up copy will not get you what you want either. Hype might get someone to download an eBook or give you their name and email for an eCourse, but if the quality is not there, they will leave just as fast.
Remembering what you talked to a person about in the last conversation also helps to develop the relationship. Don’t you enjoy going to a restaurant or store where people remember your name? I know I do. These little things will do more to brand you than big things.
Developing Trust
People will buy from people they know and trust. It is true the Internet has become a major force in commerce, overcoming a trust issue is part of your business planning. What do you need to do to let people know that you are a real business, and that you are looking out for your customer’s interests. Relationships do not grow overnight. They take time. I once heard a speaker talk about the sales process as being very similar to what you had to do to get your wife to marry you. He talked about if ever there was a sales job done that was one. You have to wine and dine her, you have to pay attention to her. You have to shmooze her until she finally says yes. Think about this analogy the next time you meet someone that you want to make a customer.
Relationships Mean Work
Relationships are very much like tending a garden. If your goal is to have a bountiful harvest or grow prize winning roses, that garden takes work each and every day. A marriage that isn’t tended every day will not last. Believe me there is no such thing as 50-50. It is 100% on both sides. Decide what you want from the relationship. The rule again is very simple, start with the end in mind. Once you know what you want from the relationship, then and only then will you know what it takes and what to do to get the results you are after. Only then will you know how to work with or treat each person as you work with them.

Opportunity is never lost
It goes To Those Ready to Accept It!
Your Success is my Greatest Interest
CWinslow

Ice Breakers
Hospital Visit
A lady came to the hospital to visit a friend. She had not been in a
hospital for several years and felt very ignorant about all the new
technology.
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A technician followed her onto the elevator, wheeling a large,
intimidating looking machine with tubes and wires and dials.
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“Boy, would I hate to be hooked up to that thing,” she said.
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“So would I,” replied the technician. “It’s a floor-cleaning machine.”

Grandma Wisdom
If you don’t like people and investing time in finding out just what makes each one of them a potential client, then maybe you should find another vocation or work with things instead of people. Understanding his or her needs has to come first. It doesn’t matter if you are talking about rearing children, keeping love alive in a marriage, or building a client base, building the relationship is the same process. Thinking in terms of your own needs will never get you where you want to go. Thinking in terms about fulfilling the other person’s needs will. When you find you are both after the same end result, relationship can flourish.
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