The Winning Way

Today is Monday February 22

Thought For The Day

“If you want something you’ve never had before, You’ve got to do something you’ve never done before.”   –Drina Reed

I Have Been Thinking

One Site, One Market, One USP
CWinslow

I have to say that I have seen a good many sites that try to be everything to everyone. Maybe this is good for a grocery store that has many items for sell and maybe even several brands of the same kind of item, but on the Internet it just doesn’t work.

Today we are going to talk about One Site, One Market, One USP.

Indexing on the Internet is done with keywords.
Targeting a specific market means gearing everything you are doing to that market. Of course there is shotgun marketing whereby someone sends their advertising out to the general population hoping that it will hit a few that will be interested in your product or service. This type of marketing can be slow and very expensive.

Specific or targeted marketing

We are talking about being very specific with your marketing. Describe your target market down to the tiniest demographic then aim all your promotion and advertising down to that specific person. When you identify your market in this way every piece of promotion will appear to be “speaking” directly to that individual.

You and your USP

The USP refers to your Unique Selling Proposition. It is the thing that makes you different. There is only one person exactly like you in this whole world so why would you want to make yourself and your business just like everyone else?

In my personal and professional opinion, there is no such thing as one size fits all in any internet business. What makes you stand out from the crowd? What makes your products so special? If you don’t know, no one else will know either.

Your job is to find out what makes you special, what makes your product better, faster or easier to use than the one around the corner. Then promote the hell out of that difference to people who will appreciate that difference.

Marketing is not a science. It is an art. Paint your masterpiece for those that will recognize the differences and so will want what you have to offer.
There is no substitute for marketing and promotion, not if you want to get notices and not if your intention is to make your business earn you a comfortable salary. Learn to blow your own horn in harmony with those that want to be a part of the symphony.

 

Opportunity is never lost
It goes To Those Ready to Accept It!
Your Success is my Greatest Interest
CWinslow

Ice Breakers

Did Noah Go Fishing?

A Sunday school teacher was teaching her young students about
Noah and the ark. She asked them what they thought Noah may
have done to pass the time in the ark for forty days.

After waiting a few moments, the teacher suggested, “Maybe he
did a lot of fishing. How about that?”

One little boy gave her a funny look and said, “I don’t think
so. It’s kinda hard to fish with just two worms!” 

 Tip

 Link it

Of all the effective website traffic tactics that can get you best results, linking to and from other websites is the one of the most widely used method. Just make sure that the Internet business you are exchanging links with is relatively if not completely related to your own business.

Happy Designing