The Winning Way

Good Morning!
I Have Been Thinking

 

One of the most commonly quoted phrases in internet marketing and online business, is ‘the money is in the list’, meaning that when you have peoples’ names on a mailing list, you can mail them, time after time with sales offers and (do it for long enough) they will buy.  There is more to it than just that.  Your list is a trust. If people do give you their name and email address, they trust you not to spam them with unwanted or un-necessary junk. 

Sure I could send you advertising aside from what is included in the daily newsletter, but I don’t because I don’t want to lose your confidence. 

There are also some unscrupulous guys out there that sell their lists. What a way to make a buck and lose your friends. Newspapers and magazines are notorious for this. Be very sure you read the fine print. Ever wonder why you subscribe to a magazine and all of a sudden you are on every MLM list in the country?  If you go to your local library there is actually directories of lists you can buy that are intended to target your audiences. Those lists are put together from lists that are sold and resold.

Another internet marketing cliché is that people need to see a sales message seven times before they are tempted to get their credit card out. Iit may be a cliché but that does not make it any less accurate!  

Again it all has to do with trust. The more people get to know you and what you are about, the more likely they are to buy from you. Timing also has a big part in the equasion.  When the time is right, if they keep seeing your name and you business name when the time is right you will be the one they buy from.

Building your business should always be your number 1 priority. You do it simply by keeping in contact with your lists.

Opportunity is never lost
It goes To Those Ready to Accept It!

Carolyn

   Ice Breakers
 Violin Shop

Three violin manufactures have all done business for
years on the same block in the small town of Cremona,
Italy. After years of a peaceful co-existence, the
Amati shop decided to put a sign in the window saying:

“We make the best violins in Italy.”

The Guarneri shop soon followed suit, and put a sign in
their window proclaiming: “We make the best violins in
the world.”

Finally, the Stradivarius family put a sign out at their shop
saying: “We make the best violins on the block.”

Thought for Today:  

The only thing necessary for the triumph of evil is for good men to do nothing.
-Edmund Burke
 

 Tips and Techniques

Sell your back end products to your customers right after they order. Take them to a “Thank You” web page that includes other products you sell.

Happy designing!