Getting Out of the Doldrums – Part 3
Nov 3rd 2005cwinsonlineUncategorized
Carolyn Winslow’s The Winning Way
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Today is: Thursday Nov 3, 2005
Good Morning
I Have Been Thinking
How do you go about teaching and training? I found this little quip in one of the groups I work with
. “I’ve always been handy at fix-it jobs around the house and I’ve tried to train my children to follow suit.
Recently one of my sons asked his wife to hold the flashlight while he replaced a faulty electrical switch.
Only mildly interested, she asked him after a short pause, “How did you learn to do this stuff?” “By holding the flashlight,” he replied.
How do we get our affiliates and distributors to learn and do? It is much the same, you get them to hold the flashlight! Does than mean they do the job right away? I think it means they watch and learn or listen and learn. It does take time to learn and one has to pay attention. Unfortunately we cannot learn by osmosis although many people try.
There is only one way, and that way is by holding the flashlight and watching long enough to attempt to do. Doing long enough to perfect what you are doing. There is no other way!
Success!
MizC
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Ice Breakers
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The youth director had been trying for months to get the ! little boy down the street to come to church to be with his third grade Sunday school class.
Finally after talking to the boy and his mother for what seemed to be the hundredth time the boy finally agreed to go this next Sunday, which he did and seemed to enjoy all of the proceedings except as the baptismal service began he ran out the back door and ran all the way home. His mother asked him why did he run home instead of riding with the youth minister.
The little boy answered, “Its all a racket, They get you there and let you make all those nice things and tell you great stories just to get you relaxed so they can drown you at the end of one of the services.
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“Four short words sum up what has lifted most successful individuals above the crowd: a little bit more. They did all that was expected of them and a little bit more.”
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Getting Out of the Doldrums – Part 3
by Jeff Mayer
Regarding David’s comments about investing time with people who
aren’t buying so you can hope to get good word-of-mouth from them,
I feel that this is a terrible waste of time. It shows a lack of focus.
One day I was sitting in the office of the VP of Human Relations
at a major accounting firm. He told me – with a great deal of pride
- that he always sent letters to applicants telling them that they
weren’t going to be offered a job.
When I asked him why, he explained that he wanted them to feel
good about the accounting firm because someday they may be
in a position to bring business to the firm.
At the time of our meeting, one of his Chicago clients – a $100,000
year account – was leaving because they weren’t getting satisfactory
service. I know because I was on the company’s board of directors.
This guy’s focus was wrong. He’s hoping that a recent college graduate
will do business with him 10 or 20 years from now, while a $100,000
a year client is walking out the door. Why wasn’t his firm focused
on keeping its clients happy? Your guess is as good as mine.
You’re in business to solve problems, find solutions, sell products and
make money. If you’re spending your time with people who aren’t
buying, you’re not making any money. Your company isn’t
making money. And both of you will soon be broke.
Think of selling as fishing.
1. Go where the fish are.
2. Look for BIG fish.
3. Have great bait.
Selling is a time management issue. You must spend your time with
people who have an interest – and a need – for the product you sell.
It’s a mistake spending your time with people who aren’t going
to buy because you ‘hope’ they will say nice things about
you at some future time.
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Reprint permission granted in part or whole when the following
credit appears: “Reprinted with permission from “Jeffrey Mayer’s
Succeeding In Business Newsletter. (Copyright, 2002, Jeffrey J.
Mayer, Succeeding In Business, Inc.) To subscribe to Jeff’s free
newsletter, visit http://www.SucceedingInBusiness.com .”
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