The Winning Way

Good Morning!
I Have Been Thinking

Another one of those days when I don’t believe I have been but oh my has my mind been working over time. Did you know that thinking, thinking, thinking never accomplishes much? I read somewhere that the human mind processes hundreds of thousands of thoughts every single day and yet the individual acts on a very few of them. Because the mind is continually working it is easy to become scattered and that is why focus on goals is such an all important thing.

Way back in the 70s when computers were just coming into their own we heard a lot about a phrase – GIGO (Garbage in garbage out) Computers are programmed to respond in a certain manner and while our mind is not a computer nor is it actually programmed, feed it garbage and what comes out is garbage.

• Do you tend to watch the news habitually every day?
• Do you begin every morning reading the newspaper?
• Do you enjoy reading off color materials?
• Are you easily angered by circumstances beyond your immediate control. (traffic jams as an example)
• How many hours a day do you spend watching television? What kind of television are you watching?
• How much time do you spend at your computer playing games or mindlessly surfing the Internet?

How do you prevent the GIGO syndrome? Consciously get attuned to what your mind is doing! Not quite as easy as it might seem, but when you take an active role in the form of focus and positive affirmations you will begin to see big differences in the actions you take closer to the achievement of goals.

Opportunity is never lost
It goes To Those Ready to Accept It!
Carolyn

Ice Breakers

This old lady went to a doctor’s office and told him that she has bad gas, but you can’t smell it or hear it. So the doctor gives her two pills and tells her take them and come back tomorrow. She came back and said that you can’t hear the gas but now you can smell it.

Then the doctor says, ”Good now we can work on your hearing.”

Thought for Today:

Hold fast to dreams, for if dreams die, life is a broken-winged bird that cannot fly.- Langston Hughes

Tips and Techniques

The Back Button is one of the most important Web buttons on any Web page, and yet most Web designers don’t think of it when they’re building their pages. In fact, it’s very common to see “back to home” or “back to start” or just “back” links built into the pages that they are designing. But unless these links have built in logic that knows exactly where the customer was before they clicked (like the browser back button does), then these links are somewhat useless to the visitor.
Don’t take away the back button from your readers. You won’t stop them from leaving, but you might stop them from coming back. Learn to take Advantage of the Back Button
Most people know that already that one of the quickest ways to leave a site is simply to click the back button. Your job as a designer is to be aware that your customers want to use the back button, and plan for it. For example:
• Place your branding up near the back button
While most people don’t really need to look when they’re clicking back, placing your brand up there will get it more attention when they leave.
• Make items in that area clickable
Your logo should be clickable, but other text elements that are in the upper left area of your page should be clickable as well. That way, if they miss the back button, they might go somewhere else useful on your site.
• Use server logs to find out where they came from
If you know what they’re going back to, you can address that right on the page, perhaps even with dynamic elements that only display when they come from that location. For example, someone coming from a search engine might not know the best ways to search your site. If you include details like how to search on the pages when they come from a search engine you might get them to stay longer.

Happy designing!