The Winning Way

Today is: Monday 24 October 2005

Good Morning!!
I Have Been Thinking

Why are you doing what you are doing? There is a reason and usually it is more than just the money that can be earned. What is it that you want to earn the money for? Yes, that is a million dollar question and could be worth a million to you during the course of your business career.

A missions is a statement of your belief in yourself and in what you do. Today’s article is about the mission statement. I know that I read mine every morning and every night and when I don’t things just don’t stay aligned for me. My mission gets me up in the morning and makes me write this newsletter. It makes me read and learn and find articles that have the information worthy of reading.

Another thing about your mission that is worth thinking about is that it will identify your purpose, your beliefs and most important your values.

Success!
MizC

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Ice Breakers
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Lunatic Cab Driver

Jill had to grab a cab to get to a meeting uptown.
She hailed one down, got in, and told the cabbie the
address she needed. The cabbie turned out to be
a lunatic driver, and Jill sat in the backseat clutching the
door handle wondering if she could expect to survive
this trip.

The cabdriver sped through the crowded NYC streets,
weaving in and out of traffic. Jill watched as one
pedestrian after another leapt aside to avoid being run
down by her lunatic driver.

Jill looked ahead and saw a truck double parked on the
narrow street. Not only did the driver fail to slow down,
he actually accelerated as he approached the truck. He
slipped his cab through the available space with an inch
or two to spare on either side.

“Driver,” Jill screamed, “Are you crazy? Are you trying
to get us both killed?”

“Relax, Lady,” he said. “Just do what I do. Close your eyes.”

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Quotable
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“If you watch how nature deals with adversity, continually renewing itself, you can’t help but learn.”

Bernie Siegel, MD
Doctor, Author and Lecturer

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Writing a Meaningful Mission Statement
From Darrell Zahorsky,
Your Guide to Small Business Information.

Scores of business planning and strategic experts will state a mission statement is mandatory for your company direction and fund raising. Other advisors suggest writing a mission statement becomes a meaningless few sentences collecting dust somewhere in your office. Is a personal and corporate mission statement necessary for success in today’s hostile business climate?

Do You Need A Mission?

The answer depends on whether or not the mission statement you compose has significant meaning to you, or is just another corporate exercise in futility. A mission statement can guide your company in good times and bad. A meaningful mission can act as a moral and corporate compass. It can help you make decisions aligning with your values and goals.

Speaker and author, Laurie Beth Jones of “The Path: Creating Your Mission Statement for Work and for Life” states, “It is the key to finding your path in life and identifying the mission you choose to follow.

Having a clearly articulated mission statement gives one a template of purpose that can be used to initiate, evaluate, and refine all of one’s activities.”

3 Key Ingredients of Meaningful Missions

# Pass the Mother Test: A mission statement must be a concise paragraph describing what your company does and for whom. Show your mission to your mother, if she does not understand it, start again.

# Self-Igniting: Your mission is for you and your business. It does not have to be an earth moving statement. It can be whatever inspires you.

# Value Alignment: Forget the money. A meaningful mission goes beyond the dollars and cents. If your small business is creative, focus your mission on creativity. Try to be what your core competency is.

Sample Mission Statements:

The Elephant Sanctuary: “A Natural-Habitat Refuge Where Sick, Old and Needy Elephants Can Once Again Walk The Earth In Peace and Dignity.” One powerful statement that evokes emotion and instant attachment to the cause of this organization.

Sun Microsystems: “Solve complex network computing problems for governments, enterprises, and service providers.” A simple mission statement identifying who their market is and what they do.

Ben & Jerry’s Ice Cream: A product mission stated as: “To make, distribute & sell the finest quality all natural ice cream & euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment.” This mission inspired Ben and Jerry to build a cause-related company.

Joe Boxer: “JOE BOXER is dedicated to bringing new and creative ideas to the market place, both in our product offerings as well as our marketing events. We will continue to develop our unique brand positioning, to maintain and grow our solid brand recognition, and to adhere to high quality design standards. Because everyone wants to have fun everyday, JOE BOXER will continue to offer something for everyone with fun always in mind.”

Each sample mission statement conveys the business founder’s core beliefs and values. Anyone who knows or has met, Nicholas Graham of Joe Boxer, knows his company is about being zany and fun. What CEO would call himself the “Chief Underpants Officer?” It is all about your mission expressed through your business.

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