The Winning Way

Good Morning!
I Have Been Thinking

You’ve written and compiled an ebook. Now you have to decide how much to charge for it. Finding the right price is essential to the success of your product. If you charge too little, people will think it’s of little value, and they won’t purchase it, or even it they do buy your book, you will have to sell thousands of copies to get to the point where you can begin to see a profit. If you price it too high when compared
with your competition, you will find yourself steadily lowering the price, which will cause you all kinds of new problems in the future. For example, if you sell your ebook at first for $39.99, and later reduce it to
$24.95, don’t you think the people who bought it for $39.99 are going to be angry?

Choosing the right price for your ebook is one of the most critical parts of the marketing process. The first rule of pricing ebooks is to never under price. Determine the highest price your audience can afford, and then if you find your book isn’t selling, you can always reduce the price. Before you take that step, make sure you are promoting your book like crazy on the Internet and on websites. The price should be aimed at bringing in profits, but you should never forget that price is one of the factors that people use in judging the value of your ebook ? before they
buy it. So always start with the highest price, and then launch a mega-marketing campaign.

Pricing an ebook is particularly difficult because ebooks are a fairly new commodity. Since they are digital, the value of an ebook is as confusing as the understanding of what digital actually is to the average layperson. This means that we must look at ebooks in a different light in order to determine their actual worth in this brave, new cyber world.

Let’s look at the difference between a book in print and an ebook. A printed book is an object you can hold in your hand, store on your bookshelf, even hand down to the next generation. It is priced on factors such as paper stock, design and production costs, and
marketing.

Opportunity is never lost
It goes To Those Ready to Accept It!

Carolyn

Ice Breakers
Teasing

My grandson, Justus, age 10, and his sister Taylor, age 13, were always teasing each other. One day, Justus was getting “sensitive” about things his sister was saying to him. I reminded him that he had said the same types of things many times in days past.

With quiet reflection, he spoke a gospel truth: “But it
doesn’t hurt as much coming out of my mouth as it does going into my ears.”

Thought for Today:

“Great minds have great purposes, others have wishes. Little minds are tamed and subdued by misfortune; but great minds rise above them.” Washington Irving
1783-1859, Author

Tips and Techniques

Know your competition by looking at what they are doing. Know what people have paid and will pay for similar items. Positioning cannot be underestimated.

Happy designing!