The Winning Way

Good Morning!
I Have Been Thinking

What we perceive to be true can carry more weight than what, in fact is actually true. The fact of the matter is you may be selling the finest product of it’s kind at the best price possible in the current market, but if people perceive it to be “like” another product they tried – they will compare rather than listen.

Your presentation is everyting. What is it going to take to get and keep your audience’s attention. What does it take in fact to keep your attention?

Perceptions are formed on many levels. Judgments are made based on education and experience. Effective presentations take into account the power of perceptions and deliberately design the presentation to appeal to those perceptions. Rule number one know your audience and you will be able to appeal to their perceptions.

Do you appeal in the same way to a teen as you do a senior citizen? Most people would very quickly say no.. There is one good example in which you do appeal to these diverse groups in the same manner. Watch the advertising that is done with the WII. The television commercials do appeal to both groups, and do it quite effectively – how?

Perception is power and that power comes from getting agreement to your point of view.

Opportunity is never lost
It goes To Those Ready to Accept It!

Carolyn

Ice Breakers
Age

When I was 28, I was teaching English to high school
freshmen in a school where occasionally the faculty and
staff were allowed to dress down.

One of those days I donned a sweatshirt and slacks.

A student came in and his eyes widened. “Wow!” he
exclaimed. “You should wear clothes like that every day.

You look twenty, maybe even thirty years younger!”

Thought for Today:
“Why not go out on a limb? That’s where the fruit is.”
- Will Rogers

Tips and Techniques

Make a list of your ten favorite brand name products. Next to each of the products write a short sentence telling why they are your favorite. Finally add when, why and were you

first

used this product.

What have you learned about your own perceptions from this exercise?

Happy designing!