The Winning Way

Good Morning!
I Have Been Thinking

The Opener

What makes you feel warm and welcome when you walk into someone’s home? What makes you feel that a business is the place you want to shop the first time you enter their front door?

Think about these two questions the next time you are preparing an opening for any presentation.

You might use a quote. I use one every day when I write to you. It could be a rhetorical question. Sometimes it is that question that gets folks to open your email. It could be an emphatic statement said or written with a lot of conviction. It could be a word picture that gets people to see and feel what you want them to see or feel. Often humor is used as an opening. The response you want to trigger is one of interest, excitement and mystery. Create the mystery in your opener to motivate you audience to want to know more.

Opportunity is never lost
It goes To Those Ready to Accept It!

Carolyn

Ice Breakers

RETIREMENT QUESTIONS and ANSWERS

Question: When is a retiree’s bedtime?
Answer: Three hours after he falls asleep in his chair.

Question: Why don’t retirees mind being called Seniors?
Answer: The term comes with a 10 percent discount.

Question: Among retirees what is considered formal attire?
Answer: Tied shoes.

Question: What is the common term for someone who enjoys work and refuses to retire?
Answer: NUTS!

Question: Why are retirees so slow to clean out the basement, attic or garage?
Answer: They know that as soon as they do, one of their adult kids will want to store stuff there.

Question: What do retirees call a long lunch?
Answer: Normal.

Question: What’s the biggest advantage of going back to school as a retiree?
Answer: If you cut classes, no one calls your parents.

Thought for Today:

“People may fail many times, but they become failures only when they begin to blame someone else.”
- Unknown

Tips and Techniques

What grabs your attention?

Take the time to do this little marketing exercise over the weekend
1. Grab a notebook or pencil and paper
2. While you are checking emails, or watching TV, or shoppiing note down those things that grab your attention.

Write down, where were you and what about the message caught your internest.
If it is an advertisment or an email cut it out and paste the thing in your notebook near your note.

Join me on Monday in the conference room and we can talk about Openers.

Happy designing!